November 2016

Category news I

Building a Mobile Application For Your Business or Website

You might consider building a mobile application for your business in the near future. Either for selling or so that users can access your website more easily. This would be of great help for maintaining your visitors loyal. Now think a bit, accessing a website from a phone implies unlocking your phone, accessing your browser, searching on Google for the keywords. Or accessing your bookmarks from withing the browser. Now think a bit, accessing a website from a phone implies unlocking your phone, accessing your browser, searching on Google for the keywords. Or accessing your bookmarks from withing the browser. But wouldn’t it be lovely that once you unlock your phone, right in front of you on the screen there is a nice looking icon that once pressed will open the website you’re trying to access? There are few to none websites that I know about that offer this functionality. If you ever heard of Pat Flynn from Smart Passive Income, he’s the only one that have’s an app for his podcasts and blog posts and I find his app very useful. Really! Sharing this already made me feel like I should’ve kept that to myself. If it came to me it means that others are thinking about it also. Think and act! The next thing that may happen is to see that every website haves such an app to offer on the front page.   How Much Does it Cost to Create an App? [INFOGRAPHIC] Are you considering building a mobile app? Surely, the mobile industry is growing leaps and bounds. In fact, it is projected to turn into a $77-billion-dollar industry in 2017. Before going into the cost, ask yourself first, “Do I actually need a mobile app?” Just because everyone is creating one, doesn’t mean you should have one too! If your answer is yes, know the different factors in mobile app development. There are many variable questions that you should answer. Andrew Gazdecki, CEO at Bizness Apps, has outlined what you need to know to create a mobile app in this infographic below. See more…     You can outsource an app like this sooo sooo easy! Acces FreeLancer, Fiverr or Upwork right now and you will find thousands of talented developers ready to do it for you in exchange for $50 or less! Forget the 50 dollars, think about the value you are getting back from it.   Mobile Internet Usage Surpasses Desktop for First Time Ever Worldwide A press release issued this morning from StatCounter reveals mobile and tablet internet usage has exceeded desktop for the first time ever. In October 2016, mobile and tablet devices accounted for 51.3% of internet usage compared to 48.7% by desktop. This marks the first time worldwide mobile internet usage has eclipsed desktop. There’s no telling if this trend will continue, but mobile web usage has historically grown during the holiday season. Aodhan Cullen, CEO of StatCounter, echoes what SEOs and marketers have been saying for years now — mobile needs to be a priority for more businesses:…

Category news I

Step Up Your Email Marketing Strategy

I wrote in the last post about why to do email marketing and why it’s good for your business. But if you already have an email list and send regular emails to your subscribers this post is about you. It’s easy to build an email list, keeping it is the hard part. You may have great content on your website but if your emails aren’t a bit different in some way why should people remain subscribed? Copy paste your blog post to your email won’t do. Emails should be a more personal approach, it should feel as if you’re sending that email especially for him. I’m not implying that you should write separate emails, that will take forever. What I’m saying is that the way you should approach this in a caring perspective. And you should care! It’s as if they’re special for the fact that they subscribed and it means a lot to you, for that you want to reward them with exclusive tips and news as a compensation. Keep in mind that they have needs and those are important if you want to have their loyalty.   The hierarchy of subscriber needs: Key success & failure metrics The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands. Subscriber expectations have grown steadily over the years, driven higher by a wide range of factors, including the adoption of smartphones, the increase in targeting and the rise in omnichannel experiences. For email marketers to be successful, they must meet or exceed these expectations, which can be measured by a set of success metrics and a set of failure metrics. We’ve summarized these demands in the “Hierarchy of Subscriber Needs,” which I’ve outlined below:   Respectful email experiences Respectful experiences are the foundation of all email relationships. You want to have solid permission practices tailored to each of your email acquisition sources. You also want to set the appropriate expectations for how many emails the subscriber will receive and what content will be in those emails. The key success metric for respectful email experiences is high open rates. Read more…   If your readers are not responsive you should start planning towards regaining their interest back. It can be done and in a few weeks, you’ll make them active again.   7 steps for re-engaging your email subscribers How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board. As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the best bang for the buck. While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential. One of the most obvious areas where companies fail is with re-engaging customers…

Category news I

Email Marketing Another Tool In Your Arsenal

Email marketing is very popular and you can use it also to increase your sales. In marketing, everything that can be used should be used so always be on the lookout for new ways to increase your business reach. It’s not complicated and with a few basic ideas, you too can start doing it. The Beginner’s Guide to Email Marketing Email Marketing Best Practices So you’ve heard the buzz about how easy and cost effective email marketing can be for your business. But, you might not be sure where to start?  We’ve put together this handy guide of email marketing best practices to help you get started in a snap. Build your email marketing list If you’re just getting started with email marketing, your list might be fairly small. That’s okay. Everyone starts somewhere, and you’ll grow your list over time. Just make sure you’re collecting email addresses, and especially that you have an opt-in form on your website, blog and applicable social networks so new people can sign up to join your list. It is a email marketing best practice to include information along with your sign-up form to let your new subscribers know exactly how often you plan on emailing them (whether it’s once a month or twice a week, or another timeframe), and what type of information you’ll be sending. That way, people know right away what they’re signing up for when they sign up, and expectations are set, so there aren’t any surprises. Read more…       After you have your first email list you should ask yourself what you want from the people that receive your email and how it would help them. You can give them occasional tips and news and once you have a new digital product you can send them an email to get a notice about it. It’s very helpful for the people that don’t visit your website very often or have forgotten about it. You should also know a bit about how to format your email and how a normal one looks like. Some nice colors and images will do only good. 5 Tips for a Beautiful Email Design It’s silly how competitive an email inbox is. Brands of all kinds are fighting for a precious few seconds of their subscribers’ attention. And they’re not just battling other brands: They’re competing with moms, bosses and the babysitter who flaked out at the last-minute. Those that are successful stand out from the rest with a mix of compelling subject lines and captivating content…plus, their emails look really, really good. A great email design evokes a particular feeling – excitement, humor, urgency – that’s memorable and drives an audience to act. Here are five tips and examples for designing emails that do just that. Read more…   Email marketing alone brings hundreds of dollars to some people and it’s definitely an area that you also want to tap into. It isn’t very much to it more than proper formatting understanding your readers and offering good content…

Category news I

Making Your Content More Interesting Makes it More Authentic

Your content is great and interesting and your readers love to read it. Sometimes it’s a great idea to spice it up and add new things to it like a show slider or infographics. Images are always welcomed! There are a lot of tips out there showing you how to sparkle your posts with interesting graphics and make them more interactive. You can outsource or download some templates and edit them to suit your needs. Just don’t go too crazy with that. It should be somewhere around 80% your content and 20% something related to that like another post or image, a free ebook and so on.   10 free tools for creating infographics Don’t have hours to spare crafting something beautiful in Photoshop? We select tools that won’t cost you a penny… For all the importance we place on text, it’s an indisputable fact that images are processed in the brain faster than words. Hence the rise and rise of the infographic which, at its best, transforms complex information into graphics that are both easy to grasp and visually appealing. No wonder magazine readers and web visitors love the best infographics. The only problem is, infographics that look like they were simple to make are often anything but. Creating something beautiful and instantly understandable in Photoshop CC is often beyond the limits that time allows. Which is why it’s occasionally useful to use a quick and dirty infographics tool to speed up the process. We’ve selected our favourites here. They’re all free, or offer free versions. Let us know which ones you get on best with…Read more…   You should do the same for your social media pages, especially social media. People skip fast trough the posts and if they are plain text and don’t have an image or something to attract the eye your post could go easily unnoticed even as great as it is.   Expert Design Tips For Your Social Media Images You already know that images and visuals make your content more shareable on social media. But you can’t just add any photo to your posts and hope for the best. Low-quality, blurry, or poorly edited images simply won’t cut it. To make sure your social media strategy is being enhanced instead of dragged down by your visuals, we consulted Hootsuite designers Jocelyn Aarnoutse and Brenda Wisniowski for some expert tips. Design tips for highly shareable social media images Choose color carefully Color can either make or break your marketing efforts. Researchers found that 90 percent of snap judgments made about a product can be based on color alone. Not only that but “the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand.“ When choosing color themes for image components such as text or graphics, you need to consider your brand. For best results, align colors with your brand guidelines and voice. For example, if you are a light-hearted, inspirational, and creative brand, using bright and…

Category news I

Caring is Earning: Digital Products and Marketing

So you have a website and a pretty big audience. You now are a master with social media, you have no problem and it’s easy for you to invite people to your site or blog. Now I ask you, How do you earn revenue? You won’t earn much money running ads and to earn $10 it would be easier to sell an e-book than to draw 5.000 people to your website. Digital products, that’s the solution. Either you create your own or sell other products and earn a commision trough affiliate marketing. In this article you are going to find some different tipes of digital products… 8 Types of Digital Goods You Can Sell Online The response is very simple! With Open eShop you can sell all kind of digital goods you want to! The variety of options to sell is never-ending. It can be downloads or tangible goods. There is no limit to the ideas you can get. If you’re not creating the products that you want to sell then my advise would be to find some demand for a product and try to cover that demand by selling it. The most common goods to sell online: 1. e-books Any kind of book that’s written by you or written by someone else, here you can sell PDFs and the buyers can get the links to download them. Remember that you can also give them for free if you set the price to zero. Read more…   It dosen’t matter who you are what you do or where you come from, anyone should be able to do at least one of these. Just be sure that you don’t copy or sell someone elses work, you don’t want to get into trouble.Also writing or coming up with your own original ideas will make the internet a better place. It’s easy, all you have to do is start thinking Also writing or coming up with your own original ideas will make the internet a better place. It’s easy, all you have to do is start thinking an really want to come up with something new, different, it can come from your own experience or someone elses.   How to Come Up With Ideas We’ve all been there. The dreaded block. Whatever it may be–staring at a blank document, tearing your hair out over a website that you wish would design itself, or lying on the ground, defeated by a speech that you will seemingly never be able to craft, the inability to generate quality creative ideas is one of the most frustrating feelings man has ever known. It doesn’t have to be that way. Believe it or not, there are strategies that can and will help you combat how to come up with ideas. I wanted to share with you the ones that work for me personally, and when you’re finished reading, I would love to hear what helped you come up with creative ideas when it seems like you’re out of juice. Read more……

Category news I

Enjoy Posting While Keeping Your Pace And Beeing Smart About It

Offering loads of content is key for your audience. You must provide them with exciting  and interesting content that’s true but in a lot of cases especially when you have a big audience quantity also counts and you must be sure that you offer that also. If you want to keep your audience you must be sure that every time they visit back they also have something new to see. We see this all the time on high authority sites and there’s a reason for that aside from the fact that they have many writers and/or outsource the content. Without getting too technical it’s good to keep your blog or website as fresh as possible while also avoiding posting just for the love of posting. Finding that sweet spot is the key. Here are a few tips from a fellow blogger.   The Single Greatest Method for Immediately Increasing Your Blog Post Production Speed by 600% So you’re short on time. You’ve got a deadline, and you really need to get your post published. There’s no flexibility for perfectionism, this time, there is simply point A, point B, and the chasm between the two. Allow me to introduce you to the fastest way to put proverbial pen-to-paper and send that blockbuster post down the production line in the shortest time possible. The drag When I first started blogging, it was like torture. Even when I had a good idea for a blog post, I’d still sit there for hours wondering how best to put it together. Would it get read? Was it good enough? There would be the inevitable research period of just gathering all the information needed for the post, followed by the cross-checking of every other possible angle of that research. Then the writing began. Sporadically. Stop, start, stop, start. Start again. I was always trying to find a narrative, but failing to grasp where (if anywhere) the story was actually going. It wasn’t the best system. It wasn’t really a system at all. I could burn through hours – if not days – just trying to write that one great post. Often, I never even made it to the end. Read more…     Write ideas down on your spare time to know what you are going to write about next so that when you sit at your keyboard you start writing in that very moment. I’m sure that you have lots of ideas throughout of the day. Also be mindful of the length. You should know how long your post is going to be, where it start’s and when it’s going to end before you actually start writing it.   How Long Should Your Blog Post Be? A Writer’s Guide When it comes to blogging, nearly all of us would like more: more readers more comments more links more traffic For writers who are trying to build their audience online, it’s essential to learn how to write great blog posts. However, even if you’ve been blogging for a long time, it’s…

Category news I

Do You Feel Like Your Facebook Profile is Stagnating? Here are Some Tips And Tricks To Fix That

You’ve built a nice facebook page with quite an audience, your creating content and it gets the sales. The only problem is that whatever you do the speed growth of your audience is very slow. Here are some tips and tricks that I found and you can use to increase your audience. Of course! There are a lot of methods out there and doing them is a matter of needs, preferences and time. Always take noted of wat you are doing and what works best so that you can go back and get some ideas with what works better. Ideas that you could use in your next business opportunity. 50 Free Ways To Increase Your Facebook Page Likes There are now an estimated 40 million small businesses using Facebook to promote their brand and connect with their customers. If you’re managing marketing for one of these businesses, you already know how hard it is to attract new “likes” to your page. But while it can be a challenge to increase your page likes, making the effort is undoubtedly worthwhile: one researcher has estimated the average value of a single Facebook fan at $174. While this number obviously varies depending on the business and industry, there’s no doubt that capturing the attention and loyalty of your target audience on Facebook is important. Most marketers know how to increase Facebook page likes through Facebook’s paid ad platform, but there are plenty of ways to grow your likes without spending any money. This article will walk you through 50 effective and free ways to increase your Facebook page likes. Some of these strategies will focus on increasing your organic post reach – because the more your posts get liked and shared, the more your reach and visibility increase. And ultimately, this is what will lead to the organic growth of your page. Read more…   It’s quite a read but in one hour I think that you will find yourself already putting into practice. Here’s another read that I saw and liked. 3 Easy Ways to Increase Your Social Media Followers Ask any marketer – or better yet, any person – what one thing they would change about their social media accounts if they could. More often than not, the answer will be the same:  More Followers.   Increasing your social media followers is a continuous battle, but there are ways to make it easier. In this post, I’m going to list 3 easy ways to increase your social media following that you may not have thought of. 1. Share the Love  A great way to increase your following is to show an interest in other people’s social media accounts. If you like, comment, and retweet people’s posts, they’ll notice you, and some of them, in turn, will follow you.  When using Twitter to get noticed by a wider net than your followers and your followers’ friends, search for hashtags that are relevant to your brand…Read more…   As you can see there are a lot…

Category news I

Social Engagement And Digital Marketing.

You social pages must be born at the same time with your website or business and they must grow together. Social marketing plays an important role for your traffic and most of the time it represents 50% of your overall traffic. It’s just that everyone uses social media and it’s a lot easier to target specific niches. I recommend the following read… 6 Reasons Why Your Business NEEDS Social Media Marketing Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts. But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why: Read more… Now we see that having a social fortress is very beneficial to us. The first step is to create those accounts, optimize them and start engaging with people that are interested in your niche. Let’s say that your niche is related to selling sports shoes. Start by joining Sports groups or Seller groups and engage with te community in a friendly way, “Hey! That’s interesting. Look at what I like” people will add you, after a while, you will form your own group and so you will bring awareness towards your product, brand or website. The following is an article with a link at the title talking a bit about how to maintain and manage your social profiles: How to Be a Great Community Leader, with Chris Lema This week we’re joined by Chris Lema. Chris is a Product Strategist, a people manager, a speaker, and a blogger. He also works with companies to help them build better software products, run better software development teams, improve their marketing messages, and bring their products to market. In this episode Brian Gardner, Lauren Mancke, and Chris Lema discuss: Aligning your work with your areas of expertise Making a course correction in your career Defining leadership by difficult decisions Leveraging WordPress in your business Leadership that requires a move beyond good Taking the leap to achieving success Being sold on yourself to become the leader you were meant to be After you get the hang of it and have a nice system that’s working well for you it’s time to invest some effort in order to improve it so that the number of conversions is rising or attract to attract more people. There’s always more to do and things to…

Category news I

Start Getting More and More Involved

  Marketing isn’t just a set of “things” is what you do, it’s what you are, it’s what you become, in other words, a Lifestyle. Writing plays a good part of it because this is how you’ll engage people most of the time so you better get it straight. You must start doing things differently in order to improve, if you don’t improve you stagnate, if you stagnate you get left behind. The following is an article showcasing what habits or changes you can start doing right now, starting today in order to help yourself become more creative and bring to the table better and more powerful content. Content Marketing: 10 Daily Habits to Create More Powerful Content Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week and Moby Dick the next. Instead, every day you can work to be a little bit better than the day before. The tricky part is if you’re not steadily improving your writing, you’re actively moving backward. There’s no such thing as maintaining the status quo—it’s self-improvement or bust. The following ten daily habits can help you make steady incremental improvement. Try as many as you can for 28 days, and be amazed at how those daily inches add up. 10 Daily Habits to Create More Powerful Content #1: Read at Least One Marketing Article There is a massive amount of informative marketing content out there, with more coming every day. These articles can help inform and improve your marketing, but that’s not the only reason to read them. How It Helps: Marketing articles are really content marketing targeted at marketers. And it’s hard to market to marketers. We already know the ways copy can be persuasive. We soak in it. So effective marketing posts with thousands of shares are guaranteed to have top-notch writing. Read more…   You can come up with your own ideas. Just start asking yourself questions like “How could I become more involved?” “What can I do in that time interval to remind me of Marketing?” There may be a time when you have to wait for someone or something, in that time you can check your Twitter feeds to see what other entrepreneurs are doing and finding. “The more you invest your time in marketing the more marketing you become.” Zen.

Category news I

Personal Branding. Why is it Important And it’s More Than Just a Professional Look?

  Personal Branding is offering lots of benefits and when you have a team and you wish to start a business it’s a requirement in order to get the papers done. What are the benefits and why should you do it? The following article will show you a couple of reasons.   TEN KEY BENEFITS OF PERSONAL BRANDING Personal branding is about deciding to take an active role in the direction of your life. You benefit from creating a personal brand because it allows you to self-manage your life and stop depending on others to do it for you. Your personal brand helps you make the most of what you’ve got to offer. PERMISSION TO BE YOURSELF The personal branding process assures you that it’s okay to be yourself. If you’ve built your life on pretenses — on attempts to be someone you are not — this assurance is a huge relief. Personal branding is about expressing your authentic self by allowing you to be the person you are meant to be. Read more…       As you can see branding means more than creating an image, it’s a symbol that represents what you do or what you have to offer.   So now that we know why Branding is important and we want to do it, where do we start?   It all starts from an idea!     The following is an article written by Barry Feldman, he keeps it short and gives you a general idea about everything you need to know in order to start branding your business. So read it fast and start today building your Brand. It will also make a great impact on your future clients or employees.   An A to Z Guide to Personal Branding [Infographic] Bruce Springsteen doesn’t send me email often. Okay, he never has. But if he did, I promise you I’d open it. What’s on your mind, Boss? I have to know.1 Why would I be so receptive to email from Bruce? I like him. I trust him. His name means something to me—something special (to put it mildly). You probably know the name Jay Baer. If he’s a master songwriter, he’s kept that from me. However, thanks to his books, blog, videos, podcasts, speeches, and so forth, I’m a fan. Jay does send me email. You better believe I open it—with high expectations. I expect Jay’s going to share useful lessons about social media, content marketing, and customer service. Read more…   Personally I LOVE! Branding! It’s one of the most creative parts of a business and you can go wild with it, it’s also important so when you are tired and still want to get things done for your business or you feel like taking a productive break you can start working on your brand image. Branding also have’s a great impact on a psychological level for you, your team and your clients. Long story short! Branding can only help you so it’s a good idea to start…

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