I’m continuing to post thoughts on social media measurement over on the Voce Nation. With this latest post today, I’m digging a little deeper into what I’m calling “spot measurements,” which are single values of program performance and health. Also, in my attempt to not be the guy that just says “you need to measure things like ‘discussion volume,’ m’kay?,” I’m providing three ways that you can take what would otherwise feel like unrelated data sources and start making sense of them thru some basic calculations. Take a look, let me know what you think.
