So earlier this week a reporter asks what I considered to be “some interesting agency trends?” Aside from the chronic spread of social media expert-itis, oh and some Grade-A Twitter shilling, the one I felt the strongest about was what I’ll just call, for now, the “rise of agency apps.” Net-net, I think we’re starting to see some early signs of agencies developing all sorts of custom-built web apps — each app designed specifically for the way it does business and packaged up as a value-added service/perk for clients and prospects. Converseon’s been doing this for a while now (see “Conversation Miner“), Edelman got in the game too (see “StoryCrafter“), WaggEd as well (see “Twendz“), and yeah, Voce’s keeping in step (see “Bridge“). I think we’ll see a lot more firms roll their own apps this year, probably suites of apps too. Watch this…
