Ugh, okay, the “social media generalist vs. specialist” argument is really getting tired, especially within agency circles. I’ve always thought it’s healthier to think of social media experience as a spectrum: on one end you’ll always have the laggards and on the other you’ll always have the early adopters. And it’s the space between these two extremes where the large majority of practitioners sit (i.e., the generalists). As a result, every firm needs its early adopters, it’s specialists, it trail guides to help pull the majority further across the spectrum (while the early adopters themselves continue to push forward and define new experiences, new skills and new boundaries). This being said, why some folks continue to wag their fingers at those agencies that have service teams comprised of early adopters focused on social media is, well, beyond me…
