Email marketing is very popular and you can use it also to increase your sales. In marketing, everything that can be used should be used so always be on the lookout for new ways to increase your business reach. It’s not complicated and with a few basic ideas, you too can start doing it.
The Beginner’s Guide to Email Marketing
Email Marketing Best Practices
So you’ve heard the buzz about how easy and cost effective email marketing can be for your business. But, you might not be sure where to start? We’ve put together this handy guide of email marketing best practices to help you get started in a snap.
Build your email marketing list
If you’re just getting started with email marketing, your list might be fairly small. That’s okay. Everyone starts somewhere, and you’ll grow your list over time. Just make sure you’re collecting email addresses, and especially that you have an opt-in form on your website, blog and applicable social networks so new people can sign up to join your list.
It is a email marketing best practice to include information along with your sign-up form to let your new subscribers know exactly how often you plan on emailing them (whether it’s once a month or twice a week, or another timeframe), and what type of information you’ll be sending. That way, people know right away what they’re signing up for when they sign up, and expectations are set, so there aren’t any surprises. Read more…
After you have your first email list you should ask yourself what you want from the people that receive your email and how it would help them.
You can give them occasional tips and news and once you have a new digital product you can send them an email to get a notice about it.
It’s very helpful for the people that don’t visit your website very often or have forgotten about it.
You should also know a bit about how to format your email and how a normal one looks like. Some nice colors and images will do only good.
5 Tips for a Beautiful Email Design
It’s silly how competitive an email inbox is. Brands of all kinds are fighting for a precious few seconds of their subscribers’ attention. And they’re not just battling other brands: They’re competing with moms, bosses and the babysitter who flaked out at the last-minute. Those that are successful stand out from the rest with a mix of compelling subject lines and captivating content…plus, their emails look really, really good.
A great email design evokes a particular feeling – excitement, humor, urgency – that’s memorable and drives an audience to act. Here are five tips and examples for designing emails that do just that. Read more…
Email marketing alone brings hundreds of dollars to some people and it’s definitely an area that you also want to tap into. It isn’t very much to it more than proper formatting understanding your readers and offering good content and if you have a basic idea about Marketing only by hearing “Email Marketing” You know what it’s all about.