So not that it’s terribly surprising, but the headcount for in-house (corporate) social media teams seems to be growing — very quickly — despite the economy. Two years ago, even in the biggest companies, you had, at best, a collection of quarter-timers, loosely coming together around launches and campaigns. Thereafter, part-time social media/community/online strategists started to take foot, now, shit, most companies have *at least* one dedicated person, with many, many companies having far more. The other observation worth noting here are the organizational models, (err, model), which seems to in a lot of companies boil down to a very lean, very skilled cross-functional strategic team that establishes standards, protocols and practices that are then pushed out to a much larger set of business unit practitioners and regional teams for local implementation. It’s just interesting to see familiar patterns of corporate organization and structure finally taking hold around a new discipline, a sign of the industry’s maturation?
May 18, 2009 at 6:00 pm
Twitter Comment
Corporate Social Media Teams Are Growing: Shared by Adam Where’s the table? J/K MM.
So not that it’s terribly su.. [link to post]
May 19, 2009 at 7:15 am
yeah, no table, but really, do you need one? http://bit.ly/12wnWF
May 19, 2009 at 1:21 am
any chance you can post the data / link to the research?
May 19, 2009 at 6:42 am
nope. this is based on my own observations working with a variety of companies here in the bay area — it’s also what im hearing from my peers and friends who work in-house.
July 7, 2009 at 11:26 am
Twitter Comment
More on social media trends in industry (and I really like this one): [link to post] – Posted using Chat Catcher