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	<title>Comments on: Social Media Education, an Ongoing Challenge</title>
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	<link>http://mike-manuel.com/2009/05/11/social-media-education/</link>
	<description>silicon valley &#124; social media marketing &#124; voce communications</description>
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		<title>By: mike manuel</title>
		<link>http://mike-manuel.com/2009/05/11/social-media-education/#comment-1153</link>
		<dc:creator><![CDATA[mike manuel]]></dc:creator>
		<pubDate>Tue, 12 May 2009 14:37:01 +0000</pubDate>
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		<description><![CDATA[thanks for the perspective, mark...]]></description>
		<content:encoded><![CDATA[<p>thanks for the perspective, mark&#8230;</p>
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		<title>By: mark bjornsgaard</title>
		<link>http://mike-manuel.com/2009/05/11/social-media-education/#comment-1152</link>
		<dc:creator><![CDATA[mark bjornsgaard]]></dc:creator>
		<pubDate>Tue, 12 May 2009 11:00:13 +0000</pubDate>
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		<description><![CDATA[my experience is very similar - I work with some serious old skool / offline brands Travis Perkins, Axa and others - great people - much mroe inclined to think about social media than they were 12 months ago - but its mostly top management who don&#039;t get it - they&#039;re afraid

I&#039;ve found educating people is critical - and having a process to brands into the online world more powerful than jumping straight into delivery]]></description>
		<content:encoded><![CDATA[<p>my experience is very similar &#8211; I work with some serious old skool / offline brands Travis Perkins, Axa and others &#8211; great people &#8211; much mroe inclined to think about social media than they were 12 months ago &#8211; but its mostly top management who don&#8217;t get it &#8211; they&#8217;re afraid</p>
<p>I&#8217;ve found educating people is critical &#8211; and having a process to brands into the online world more powerful than jumping straight into delivery</p>
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