Okay, so as a quick follow up to my previous post on video distribution, here’s two tactical tips for companies.
Tip #1: Who has the best embeddable player? I think Viddler does (full disclosure, they’re a Voce partner). I say this less for Viddler’s technical merits (even tho I consider them quite good), and more for the simple fact that the Viddler player can be branded with your corporate logo AND embedded with a custom link back to a site of your choosing (example). And this folks is frigg’n *gold* if you want to squeeze more value (over time) out of all the people discovering and spreading your videos on the web.
Tip #2: How do you maximize the reach (and quantify the metrics) of *all* your video services? Try using TubeMogul. It’s a great service that allows you to centrally upload and then syndicate your videos to all the video sharing sites (e.g., YouTube, Blip.tv, MetaCafe, etc.) The central management and control of your videos from TubeMogul allows you to track all sorts of performance metrics, not only for your videos, but for the video networks you’re using too.
So, net-net, Viddler + ‘other’ video sharing sites + TubeMogul = a pretty powerful combination if you’re serious about milking your online videos for all they’re worth.
