Alright, the need to integrate marketing and comms work these days makes a world of sense, trust me, I get it, but you know, when that need requires competitors to come together and work directly with each other, perhaps in ways they might not otherwise, it really forces you to rethink what were once comfortable business boundaries. Case in point, I’m spearheading a social media program and working with an ad firm (that offers social media services), a PR agency (that offers social media services) and a web shop (that, yes, offers social media services). It’s unique for sure, and yeah, at times, it tests an already unhealthy paranoia most service folks have over their IP, but it’s also becoming more common, especially in this market, so maybe in an odd sort of way it’s just slowly turning into the new normal?
April 30, 2009 at 2:41 pm
How ’bout I pour you some vino and you tell me the whole story, Mike… you’re seeing the future, as usual, before most others.
April 30, 2009 at 6:00 pm
How about shots?
April 30, 2009 at 4:17 pm
But you’re the smartest, right? Please tell me I’m right!
April 30, 2009 at 5:27 pm
psft, i wish, but in fairness, i’m learning something everyday, the upside of working with people i wouldn’t normally work with…
April 30, 2009 at 7:31 pm
mike – just wanted say that i’m really loving your quick hits approach to blogging! too much for twitter; not (quite) enough for an exhaustive blog post – very cool.
this particular issue is a major one for me – i love working with our clients’ other agencies but there does always seem to be a little tension…
April 30, 2009 at 9:09 pm
thanks ed, yeah, we’re all in the same place — most of us are just trying to do the best job we can knowing also that boundaries *do* exist.