Social Media Will Lead Interactive Spending

Forrester Research Interactive Advertising Forecast (US Only)
So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing — they even have this colorful chart, so shit, this *must* be true. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from *all sorts of pockets* within companies — PR, HR, IT, Web, customer support, etc. — social media programs are by no means the exclusive line item for corporate branding budgets. And you know, generally speaking, I think that’s a healthy thing because we’re still seeing a lot of interesting applications that cross organizational boundaries.