So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing — they even have this colorful chart, so shit, this *must* be true. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from *all sorts of pockets* within companies — PR, HR, IT, Web, customer support, etc. — social media programs are by no means the exclusive line item for corporate branding budgets. And you know, generally speaking, I think that’s a healthy thing because we’re still seeing a lot of interesting applications that cross organizational boundaries.
Social Media Will Lead Interactive Spending
April 26, 20098 Responses to “Social Media Will Lead Interactive Spending”
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April 26, 2009 at 4:45 pm
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Social Media Will Outpace Interactive Spending | media guerrilla [link to post]
April 26, 2009 at 8:26 pm
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Social Media Will Outpace Interactive Spending | media guerrilla: An upcoming Forrester report (for release, I&#.. [link to post]
April 27, 2009 at 12:43 am
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Social Media Will Outpace Interactive Spending | [link to post]
April 27, 2009 at 5:20 am
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social media will lead interactive spending: [link to post] (via @mmanuel )
April 27, 2009 at 5:47 am
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RT @edlee: social media will lead interactive spending: [link to post] (via @mmanuel )
April 28, 2009 at 4:38 am
am I missing something…. social media is only a blip on this chart in comparison to Search and Display
April 28, 2009 at 6:15 am
look at the compound annual growth rate for social media, mike…
May 4, 2009 at 12:57 pm
Measuring social media’s growth by spend is like measuring hybrids vs. other cars by average driving speed, seems to me. The magic equalizer would be a normalized ROI/results equivalent for each unit of spend but of course that doesn’t exist.