mike manuel

For as much as I and others I know bitch and moan about the recent spread of social media expert-itis, the truth is 1). we’re jaded; and 2). what we’re seeing is just another marketing discipline take shape while its practitioners awkwardly, elbow, fit and fuss their way to the marketplace table. Some will say it’s for the better, others for the worse, but in the end, like every other discipline, there will simply be a spectrum of people who “do” social media work. Everyone will call and consider themselves “experts,” but the marketplace will decide who can actually make a living doing so…