It’s funny how the presence of new technologies and tools can sometimes oddly distract marketing and PR folks from really good, time-tested methodologies and practices. Case in point, the frequency at which I have to each week pull people back down to reality with fundamental questions like “what’s your objective?,” “what are you hoping to accomplish?” is, well, surprising. There’s something about social media that sparks peoples imaginations, in the best sort of way, I just wish I was less often the guy holding a big bucket of cold water.
