Alright, as if there wasn’t enough confusion in the marketplace right now regarding community-building tools, techniques and technicians, we now have the platform makers up-selling ‘community consulting services’ with their wares, and that has left many a company scratching its head and asking…
So, uh, what exactly is the difference between a platform provider’s consulting services, versus, say, an independent consultant’s?
A few months ago, in an effort to help a client of mine find this line and answer this question, I took a crack at a version of the following comparison chart. Was it helpful? Yeah, I think so. Is it exhaustive? Nah, frankly, I think it’s really just scratching the surface of things, but let me know what you think and what your experience has been on either side of the chart here, and maybe it’s something worth iterating further….
Update: A great related post on community managers, and that thing they do, from Brian Oberkirch.