Comments on: The Web Divides: PR vs. Advertising http://mike-manuel.com/2008/10/28/the-web-divides-pr-vs-advertising/ silicon valley | social media marketing | voce communications Fri, 18 Dec 2009 22:49:48 +0000 hourly 1 http://wordpress.com/ By: SergeBeckers (Serge Beckers) http://mike-manuel.com/2008/10/28/the-web-divides-pr-vs-advertising/#comment-1084 Wed, 09 Sep 2009 13:54:49 +0000 http://www.mike-manuel.com/blog/?p=765#comment-1084 Twitter Comment


The Web Divides: PR vs. Advertising [link to post] – Posted using Chat Catcher

]]> By: renaissance chambara | Ged Carroll - Links of the day http://mike-manuel.com/2008/10/28/the-web-divides-pr-vs-advertising/#comment-1083 Fri, 31 Oct 2008 23:03:09 +0000 http://www.mike-manuel.com/blog/?p=765#comment-1083 [...] The Web Divides: PR vs. Advertising | media guerrilla – interesting piece sure to spur more reactions online [...]

]]> By: Dean http://mike-manuel.com/2008/10/28/the-web-divides-pr-vs-advertising/#comment-1082 Fri, 31 Oct 2008 05:23:29 +0000 http://www.mike-manuel.com/blog/?p=765#comment-1082 I agree with you — it is PR’s battle to lose. Advertising lacks the sophistication and nuance to navigate the ever-changing waters of various online communities.

On a side note, you might be interested to know that the original version of the toy you picture in this post existed long before you did. I wish this was the case for me.

]]> By: Robin Grant http://mike-manuel.com/2008/10/28/the-web-divides-pr-vs-advertising/#comment-1081 Wed, 29 Oct 2008 23:57:37 +0000 http://www.mike-manuel.com/blog/?p=765#comment-1081 Hey Mike – there are are those of us that would argue it’s neither, but a new hybrid, born of natives of social media, and comprising of comapanies such as We Are Social, The Conversation Group, Crayon etc…

]]> By: Jeremy @ BuzzStream http://mike-manuel.com/2008/10/28/the-web-divides-pr-vs-advertising/#comment-1080 Wed, 29 Oct 2008 14:18:48 +0000 http://www.mike-manuel.com/blog/?p=765#comment-1080 If I could throw in a couple of specifics. There are a couple things I think PR firms could do for clients that would really help them harness social media:

#1 find out what matters in SEO and show ROI in those terms. If you could tell a client, “look, nearly all of your customers will Google ‘cremation services in marin’ and you don’t rank, I can help you rank,” that’s a no brainer. But the key is to first step up and learn SEO. I blogged about this thought here:
http://www.buzzstream.com/blog/seo-and-pr-are-merging.html

#2 focus on broad blogger outreach. I’ve talked to a number of PR folks who claim they would never deign themselves to reach out to anyone other than the top 5 blogs in a category. This is a big mistake– if you care about getting links, there is a lot more potential in the “magic middle” of the blogger curve than in the so called “A List”
http://www.gooruze.com/articles/32/The-Magic-Middle-is-Fatter-Than-the-A-List/

I think PR is perfectly positioned to own social media because the core skill necessary in each is relationship-building.

-Jeremy

]]> By: PR vs Advertising in caz de criza…financiara « Blogul de Relatii Publice http://mike-manuel.com/2008/10/28/the-web-divides-pr-vs-advertising/#comment-1079 Wed, 29 Oct 2008 12:39:29 +0000 http://www.mike-manuel.com/blog/?p=765#comment-1079 [...] PR vs Advertising in caz de criza…financiara M-am tot ferit sa scriu de ce e de facut in aceste momente de criza financiara. Au scris destul altii. Eu ma opresc doar un articol gasit pe blogul lui Mike Manuel (Media Guerilla):The web divides pr vs advertising. [...]

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