Comments on: Online Response Tactics For Beginners

By: Mike Manuel

Mike Manuel — Thu, 06 Dec 2007 16:31:47 +0000

@Jonathan oh the redundancy [gasp].

By: Jonathan Potts

Jonathan Potts — Thu, 06 Dec 2007 16:13:50 +0000

Did you actually mean to write “Is the post factually accurate?” for question 1?

By: Diane Gaines

Diane Gaines — Tue, 04 Dec 2007 15:34:27 +0000

Great post! I would add that companies will be more successful determing when and how to respond to bloggers if they first take some time to fully learn and understand the role that social media communications play in our current society. Attempting to control the blogosphere simply will not work, and business should keep in mind that even negative attention can have a positive impact on its products and/or brand if handled correctly.

By: Robert French

Robert French — Wed, 28 Nov 2007 04:32:14 +0000

Ah, now I get your Twitter post (respond and amplify, or let it go) with greater clarity. I agree with your philosophy. Still, I wonder if a friendly email or, better yet, a phone call prior to any comment might not work best. Situations will vary, but often reaching out with a kind approach may lead to mutual understanding.

By: Dan Greenfield

Dan Greenfield — Mon, 26 Nov 2007 21:05:57 +0000

Helpful. Another way to manage the tricky art of commenting is to maintain an ongoing dialogue with the blogger. Emails, phone conversations and in person meetings with key bloggers is part of PR 101. Keeping bloggers in the loop can be effective in minimizing those posts that require comments. As with reporters, relationship building is key to help avoid an inaccurate or inflammatory post in the first place.